So, more formally this time, welcome… to the culmination of a lot of effort, inspiration, collaboration, dedication, and perhaps a mildly perverted attitude toward working for a living (and/or being brothers). Like anything worth making – this website, and the launching of this brand, were no small undertakings.
For The Norman Brothers website we wanted to create something narrative and inhabited with rich characters, something visually striking, and we wanted to explore the brother team dynamic, or more broadly, the dynamics of collaboration. And we also wanted something that carried within it the spirit of what we strive for in our commercial work. The scenarios and characters we ultimately brought to life all embody different personalities we (and perhaps everyone) play(s) throughout the process of making something they’re proud of.
Accomplices. Rivals. Enemies. Adventurers. Champions.
Process:
We shared ideas on pintrest.
We developed ideas on google docs.
We checked out a lot of cool websites.
We drew inspiration from things we love.
We engaged with experts.
We shared information with our website team on BasecampHQ.
We managed creative volleys with the Drifting Creatives on Base Camp
We had a logo developed.
We took photos at our studio in Chicago.
We had re-touching, design and development done in Texas.
We shared it with you.
Ultimately, we choose to work as a brother team because we enjoy collaboration, and believe it leads to our best, most creative and expressive ideas as directors — it allows us to push one another in very productive and fruitful ways. But the collaboration always extends beyond the sibling realm. The most rewarding projects we’ve worked on have been team efforts in which all parties involved share a unified vision of the project’s goals and objectives, and nurture an atmosphere of mutual trust and belief in each others’ competencies.
